The Ways Social Media Marketers Can Leverage Marketing Technology

It was forecasted years back that social media will eventually take over as the marketing medium for all the future startups or prospects. It’s no surprise that the revolution is happening now, and more brands are jumping on the bandwagon slowly. Therefore, as the market becomes more competitive day by day, strategies should be changed as per the needs. Brands are spending more money on social media advertisements than before, and thus, following are some of the greatest ways of leveraging marketing technology by social media marketers.

Techniques For Using Marketing Technologies In The Best Ways Possible

  • Knowing The Current Trends

Especially for brands, knowing the current trends that are driving that specific market, is important. Trends can be found on platforms such as Twitter, Facebook or Instagram. Many brands resort to sketchy methods such as Kommentare Instagram kaufen or proceed towards paid likes. Even though these methods can be useful for short-term needs, these ways can’t be used for long-term marketing needs. Therefore, knowing the trends is very much necessary.

  • Knowing The Product That Will Create Engagement With The Audience

With the help of Facebook marketing tools, brands nowadays can keep on eye on products that create the most engagement with the audience. In that way, brands can only push for products that seem more logical for the customers, and also the products that customers will like the most.

  • Using Ad Benchmarks To Know The Effectiveness Of Paid Marketing

These days, paid content or sponsored content are rising on social media. Therefore, with the use of Advertisement Benchmarks, brands can compare their results, such as engagements or reach in terms of total social media spending. In that way, it would be easy to know whether they overpaid or underpaid compared to their competitors.

  • Use Of Artificial Intelligence

Various brands are using AI to perform day to day typical tasks and the main marketing team concentrating on more serious and important decisions and tasks. In this way, a lot of time could be saved by just using automation and algorithms, so that more time could be invested in the ways that actually benefit the overall brand reputation and awareness.

Siteground v/s Hostgator Shared Hosting Plans Comparison

Shared Hosting is web hosting in which the service provider serves pages for multiple websites, each having its own internet domain name from a single web server. SiteGround and Hostgator are major competitors in the web hosting industry offering various services and packages to suit the requirements of different types of customers.

In this comparison, we will look at Hostgator and Siteground differences along with similarities in their offerings. SiteGround website shows that they have 3 packages available for shared hosting plans. Each package has better features than the previous and along with the increase features, there is an increase of price. The three packages that SiteGround offers for shared hosting are StartUp, GrowBig and GoGeek. The names itself suggest that these packages are for different types of businesses in terms of size and the stage of that business.


Hostgator too has 3 packages which are Hatchling Plan, Baby Plan and Business Plan which are also named for people to have a rough idea about what kind of business is each package suited for before moving on to checking out the specifications.

Now that we have got the names of the packages out of the way, let us focus on the features that these packages come with. The StartUp package from SiteGround offers the operation of one website along with 10 GB web space and suitability traffic of 10,000 unique visitors per month.

On the other hand, the Hatchling plan from Hostgator too has an unmetered bandwidth. Both these packages support only one domain. However, Hostagtor has a better money back guarantee period of 45-days over Siteground’s 30-day guarantee. Hostgator also offers auto daily backup to keep your work secure and safe.

The second plan from SiteGround is the GrowBig plan. This plan allows multiple websites, has 20GB web space, capable of attracting 25000 unique visitors per month. The premium features that you can get with thus package is priority technical support, SuperCacher for greater speed and free backup restoring. The Baby plan from Hostgator too allows many domains. It offers unmetered bandwidth as well.

Moving on to the third and final package, SiteGround has the GoGeek package and Hostgator has the Business plan. The GoGeek package from SiteGround offers multiple website operation, 30GB web space and can attract 100,000 unique visitors per month. Just like the GrowBig plan this one also does have premium features such as priority technical support, SuperCacher for greater speed and free backup restoring. Furthermore, this package also has a set of Geeky Advanced features such as fewer accounts on server, PCI Compliant servers, WordPress and Joomla Staging and free backups on demand.

All three plan from SiteGround comes with free site transfer, free website builder, 24/7 support, SSD storage, 30-days money back guarantee, free email accounts, free auto daily backups, unmetered traffic & free SSL certification.

Meanwhile, Hostgator too has a set of features that are common to all three of their shared hosting features. Those features include free site transfer, free domain transfer and free website builder. Furthermore, it also offers automatic weekly off-site data backups.

When considering setup speed and flexibility, SiteGround claims that it only takes 3 clicks to setup a new site with them and they call their client to guide them through the process.

Both companies claim to offer 99.99% uptime. Speaking of Uptime, it is now time to see the performance scores that the services from both brands managed to score.

When considering performance, the three factors that are taken into account are page load speed and uptime. In a test conducted, the time recorded for the average page load speed was 3.11 seconds for Hostgator and 3.19 seconds for SiteGround. The best page load time recorded was 1.88 seconds for Hostgator and 2.31 seconds for SiteGround. According to the times recorded it shows that Hostgator is ahead of SiteGround when it comes to page load speed.

The next performance measure is for Uptime. The average uptime for Hostgator is 99.97% and the average for SiteGround 99.96%. The worst uptime for Hostgator is 96.78% whereas the worst for SiteGround is 94.43%. The figures for uptime show that Hostgator has the upper hand once again in uptime results as well.

The features offered by packages from both brands are fairly …

The Ultimate Drone Camera Technology

The technology behind drone cameras is advancing at such a fast pace that it has contributed much to innovations. Moreover, with the drone technology touching a wide variety of industries including agriculture, real estate, logistics, agriculture, small businesses, and industries, drone camera technology is finding a new place in the hands of many including photographers, business persons, cinematographers, and others.

There are different types of drone cameras that are available. Some of which can be used only indoors, while some can be used only outdoors. Yet there are others that can do very limited and basic functions and others that do more than just the basic operations. Therefore, if you need a drone go here and you will not have to think twice about your purchase.

Some of the advantages of the drone camera technology are:

  1. A full autonomous view of the target object
  2. Captures images and videos which even a professional cameraman cannot do with his DSLR
  3. Gives accurate knowledge about the target object and target location
  4. Easily adjustable camera settings
  5. Picture and video quality is outstanding
  6. Value addition to the work quality and style
  7. Excellent flight capabilities hence have a higher tolerance to harsher environments
  8. Very useful for discrete photography and videos, hence finds use in several fields including military, government, journalism, and others

However, the drone camera has its fair share of disadvantages as well, which include:

  1. Limited flexibility
  2. Expert and professional operation of the system

In short, drone cameras or drone camera technology will never be outdated as the minor barriers that currently revolve around the drone cameras are sure to fade away with the present and future research & development. Moreover, with the growing application of the smaller drone systems that are highly suitable for most situations where time is of the essence, drone camera technology has a wide scope. Additionally, the thinking capacity of microdrones is displaying immense potential in several fields including organizing and executing rescue & search missions under different weather conditions.…